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Team Information

The Richard Reid Team of Real Estate Experts is focused on Real Estate as a Service. Our goal is to deliver a smooth and enjoyable purchase or sale experience to our clients while delivering the best value to them. Everyone’s personal needs and goals are unique. The Richard Reid Team will work with you to understand your specific goals and time frame to ensure we focus on the best sales, marketing, and negotiation strategies for you.

The fact that we are a team provides our clients a strong advantage. Whether the item at hand is ordering photos, providing financing, marketing, negotiating, or others, there is a team member who excels at each step.
With more than 100 components in a real estate transaction, we’ve got you covered.

Richard created Direct Link Realty, Inc. in 2004, and has worked with agents, mortgage brokers, buyers, and sellers in real estate – sales, management, brokerage, and technology services. The level of growth and success he experienced led him to create a team in 2013 to continue to deliver the best real estate experience for his clients.

Richard’s passion for excellence and his technical abilities lead to new ways to improve the real estate experience with each client.

The Richard Reid Team will work diligently for you, and will help you thrive in today’s real estate market.
Featured Agents

Jennifer Reid


License Number: 300517

Jennifer is an excellent Realtor with a passion for her clients. She consistently goes above and beyond the call of duty to make sure those she represents are well informed and comfortable with all aspects of the transaction. Jennifer excels with both first time and seasoned buyers seeking a thorough understanding of the process. She has lived in metro Atlanta for over 20 years, and has a keen knowledge of how neighborhoods and communities play a role in the lifestyle accompanying homes that she sells. Jennifer's efforts are validated in her sales, her recognition from the Dekalb Board of Realtors, her client testimonials, and her constant contributions to Direct Link Realty. If you are looking for an advocate to go the extra mile when buying or selling your home, Jennifer is a superb choice.

Richard Reid

Broker, Real Estate Expert, Team Leader

License Number: 275749

Richard has a long record of success in a number of businesses. He has a financial background in banking and automotive finance, rose to upper management in the Fortune 1000 world, and has created 3 successful companies as an entrepreneur. Richard is an innovative, honest person dedicated to finding the best property and the best deal for you in all of your real estate needs – Residential or Commercial, Buying, Selling, or Leasing. Richard created Direct Link Realty, Inc. in 2004, and has worked with agents, mortgage brokers, buyers, and sellers in real estate – sales, management, brokerage, and technology services. His passion for excellence and his technical abilities lead to new ways to improve the real estate experience with each client. Richard will work diligently for you, and will help you excel in today’s real estate market. Professional Qualifications: • Bachelor of Arts – Sewanee, The University of the South • Banking – Branch Management, National Bank of Detroit • Finance – Director, Finance & Insurance, Reynolds & Reynolds • • Software / Technology • • • Director of Product Management & Development, Reynolds & Reynolds • President, Custom Code Creations, Inc. • President, eMarket Assistant, Inc. • • Real Estate • • • Broker, GA – License # 275749 • Broker, FL – License # BK3148914 • Broker, Founder – Direct Link Realty, Inc. • Consistently perform in the top 2% of all agents in all franchises nationally based on transaction and dollar volume • Best Selling (Amazon.com) Co-Author – Top Dollar – So you can get Top Dollar for your Home in Minimum Time • Author – The Ultimate Buyer’s Blueprint & The Ultimate Buyer’s [Agent] Blueprint • Top 500 Marketers for Real Estate in North America – National Association of Expert Advisors • Expy Award Winner, Media & Communications – National Association of Expert, Writers, and Speakers • Mastermind Member – National Association of Expert Advisors, 2013 – 2015 • Platinum Member - Craig Proctor Coaching 2011 - 2013 • Pinnacle Award Winner – Dekalb Board of Realtors, Life Member & Top Producer

Richard Reid is an excellent realtor with a breadth of knowledge that is unmatched by anyone I have worked with in the past. His attention to detail and friendly pursuit of all areas to get a deal and satisfy his customer are outstanding. Even in areas where it is not necessary, Richard will go the extra mile and even fight the battles that some realtors leave to their clients to sort out later. I had not been in the housing market in quite a number of years and Richard made it seamless. He explained things that I had forgotten and illuminated areas that were new in the real estate business. I will recommend him to any and all I meet.

by Alan H. from Decatur

Richard Reid is "Realtor Extraordinaire" around our house. He was meticulous with every detail imaginable. He did more and knew more than ANY realtor that I have ever worked with over the years. His expertise regarding all things Decatur was impressive. We found a house that we love and didn't think it would be possible. We even were able to get financing which we told was impossible...until we met Richard and his team of housing experts. Thanks to Richard for everything. We can't wait to see him at our house warming party!

by Kim F. from Avondale Estates

As most couples know, marriage is a compromise and some married couples find it nearly impossible to agree on a restaurant for dinner or even their Netflix movie selection … one can only imagine the difficulty that married couples face when jointly deciding their ideal house. Thankfully, we chose Richard Reid, as our real estate agent, and he made this decision seem easy! Richard has exceptional skills in learning the preferences of his couples and leading his couples to a perfect compromise! Richard Reid is a fantastic agent for first-time homebuyers and even real estate investors. Richard’s accommodating personality combined with his great teaching ability allows even the most inexperienced to intuitively understand the nuances of real estate including contracts, laws, home inspections, renovations, financing options, mortgages and much more. Richard’s understanding and knowledge of the Atlanta real estate market is unparalleled and his value to a real estate investor’s team is priceless! Richard has great attention to detail, always-on availability, and superb negotiation ability. We have recommended Richard to our family members as well as our close friends. From our thoroughly positive experience with Richard, we recommend Richard Reid to be your trusted real estate agent.

by Sahir A. from Oak Grove | Emory Area

Richard simply is the best and most professional Realtor you will find in Atlanta. He has helped us close when we were buying and selling, buying a rental property, selling rental property, and helped me navigate the landlord process. He is quick to listen, but will also fight for you when needed. I wouldn't have anyone else list my property or help me find a new one. You will have total comfort with Richard during the entire process.

by Joe E from Norcross

Richard is the most incredible realtor in the ATL! Not only did he find our condo for us to buy five years ago... he sold it for us in record time! He takes the time to listen, find out what your needs are... and boom! He makes it happen! He made both our condo purchase and sale a breeze! Rock on Richard!

by Betsy G from Centennial Olympic Park | Downtown

I would definitely use Richard and Direct Link again. As first time purchasers, we were a little nervous, but their team helped guide us through the process. They were extremely helpful in our home search and purchase!

by Peter J from Decatur

I have known Richard for many years. He originally showed me properties when I was single, straight out of grad school. He was so helpful and kind. I ultimately didn't end up buying a property then, but when I was getting married a few years later and we started our home search, I immediately called Richard. He helped us get into a house that we absolutely love. Then about 6 months after we closed, he helped us with a big problem we encountered and for that we will be forever grateful. There's no doubt who will be our Realtor next time around!! Thank you Richard for everything.

by Lauren M from Buckhead

It took us seven trips from out of state to Decatur before we finally found a home that fit our family's needs. Richard was with us through the entire lengthy experience and knew better than we did what would work best for us. Richard is patient and he really listens to everyone's perspective. He has incredible knowledge about real estate, all the business surrounding purchase (or selling) a home, as well as how to live well and comfortably. Richard was transparent, honest, and incredibly supportive. I remember after having put in what must have been our third or fourth offer, only to find the home was sold a few hours before, I felt like we would never prevail. On a lark, we asked Richard to try to get us in to see a home that was not yet on the market. I don't know how he did it, but he did, and quickly. It turned out that it was the perfect place for us. We recommend Richard Reid's Direct Link Realty to anyone who is moving to the area. He knows the market well and is persistent in finding the home that YOU want within your budget. Plus, he has a great sense of humor and is a pleasure to be around, making the entire stressful business of house hunting a real treat.

by Debra M from Decatur

Richard sold our house in Virginia Highlands and helped us find our home in Druid Hills. Richard went above and beyond for us, whether attending to details ahead of open houses, making recommendations for small tweaks to make our house attractive to prospective buyers, or making sure that the marketing photos were just right. On the buying side, he spent plenty of time with us and discerned what we needed before we realized it ourselves. Highly recommend!

by Suzanne S from Druid Hills | Virginia Highlands

It was wonderful working with Jennifer. She is very knowledge about the area, which was extremely helpful to us as we familiarized ourselves with Atlanta. She was patient with us and helped us figure out exactly what we wanted in our first home. Jennifer was also great in teaching us about the home-buying process, and was completely transparent and responsive throughout the process. We are very happy with our new home and would highly recommend her.

by Danielle P from Old 4th Ward

I would DEFINITELY recommend Jen to be your in-town real estate agent. I'm a fairly independent person so when it came to looking for a house I was inclined to go at it alone but I would not have my home, literally. Zillow is great at proactively sending emails about new homes but she was able to see my home before Zillow and booked the first viewing appointment and that was all the difference. She has all the patience in the world, answered all my questions, accommodated all of my search preferences, steered my where I needed steering and listened when I just needed to talk. Jen and Direct Link Realty also has relationships with inspectors, contractors, other real estate agents, and more that helped glide the process along. Whenever we needed someone to help with the process it was nice to be able to lean on the level of trust that she has with these vendors. I'm 100% certain that I'll reach out to her for any future work that needs to be done with the house. I'm incredibly happy with the house Jen helped me buy and made the whole process as painless as it could possibly be. Thanks again Jen!

by Chad from East Atlanta

We worked with Richard while purchasing our home in the Morningside – Lenox area. Richard significantly exceeded our expectations at every point in the home buying process. Firstly, Richard is a great listener; he internalized our needs quickly and showed us very relevant options. Next, Richard is a consummate professional; he put our needs first, performed exhaustive pricing research and guided us through a very competitive multi-week negotiations process. With Richard’s guidance, we ended up coming within budget, that too in a buyer’s market! Finally, Richard has a strong sense of ownership; he was always able and willing to provide sound advice related to financing, home improvement projects and closing formalities. All in all, I have no doubt that Richard is at the very top of the Realty profession. Working with him, made the home buying process a non-stressful fun process. It was truly a pleasure working with an outstanding professional such as Richard; he will represent us in all realty transactions going forward.

by Sid G from Morningside

Richard is an outstanding real estate professional. He is knowledgeable about the real estate market and the process of home buying. He has numerous contacts in the industry to facilitate the selection and purchase processes. Richard is a skilled communicator and uses those skills in both listening to client needs as well as communicating those as needed during the negotiation process. We have purchased two properties through Richard and would highly recommend him to anyone seeking an expert.

by Nancye F from Decatur

What I particularly liked about Richard Reid was his knowledge of the area and of the specific buildings. Many questionable properties were immediately eliminated by Richard in favor of other, more reliable choices. Richard is very easy to work with and he responds to messages very quickly. I strongly recommend Richard to conduct any transaction. :)

by Caesar P from Midtown

Richard was just amazing. I was a bit apprehensive about putting my house on the market but Richard guided me every step of the way. We listed and sold the house at the price we wanted in just over a month. Simply Amazing, Jim

by Jim P from Decatur | Sandy Springs

Richard and his dream team helped me buy a single family in Decatur at the price point I was looking for. He walked me through every little detail about the home buying process and paperwork. He has access to the best team in the market - home inspection, mortgage specialists, appraiser, closing attorney et al. He even helped me find an architect to provide estimates on potential renovations. I highly recommend him and his team, especially for first time home buyer who are as clueless as I was 4 months ago.

by Sundar V from Decatur

Excellent, trustworthy real estate professional. With Richard as my agent, I have bought and sold property in Decatur and each time the transaction went smoothly due to his expertise. Because Richard deals exclusively with property in the Decatur area and knows the area quite well, his recommendations and advice are right on target. He has an excellent rapport with community business associates and is very prompt with handling inquiries and documents usually within 24 hours. He knows the market very well and works hard to provide great customer service. I have no hesitation whatsoever about recommending Richard Reid with Direct Link Realty for your next real estate move whether buying or selling.

by Wanda C in Decatur

To start with, Richards knows his market. That's priceless. Richard is extremely amicable and has a great personality. You will have a hard time getting him out of balance regardless of what you "throw at him". Our house buying experience was extremely complicated with a lot of twists and turns due to issues with financing. Richard helped us navigate these uncharted waters, and in the end was instrumental in getting the deal completed by ensuring that the seller stays gives us additional time to finalize everything. Many other would give up along the way facing the same set of complicated circumstances.

by Sanin S in Midtown

Richard is the most dedicated real estate broker that I have ever encountered. His knowledge of valuation techniques and his ability to utilize technology to determine values and market properties make him an essential asset to any transaction. He works repeatedly with clients and colleagues because of the trust he builds with them. Richard has shepherded me through at least 5 transactions that have had wonderful results despite the market contraction resulting from the Great Recession. Through our business dealings, Richard has become a lifelong friend.

by Ben C in Druid Hills

I hired Richard to help me find a house in the Virginia Highlands. He was outstanding. So much so, that I referred him to my parents six months later. He helped them find a town-home in the Sandy Springs area. Richard is smart, diligent, responsive and a good negotiator. A completely different league from the agent I hired in 2000 when I bought my prior house. I'm was a demanding client (I'm an attorney) and he exceeded my expectations. If I ever buy another house he will represent me then as well.

by David S in Morningside